As a make-up artist and beauty therapist, I am constantly looking at new ways to blend colour and combine products… but as a businesswoman it is the mixing of professionalism and friendliness that is key.
I had great practise with customer service during my time working with VIPs and celebrities at Virgin Atlantic… here are a few key things to remember as a businessperson in the beauty industry…
- Remember to always respond to your customers in a polite and professional way, but that is sincere too… just like a bad fake tan application doesn’t look good and is difficult to get rid of, so is fake customer service… doesn’t look good and can tarnish your reputation.
- Remember never to make do with your make-up… okay is not good enough… follow the brief and ensure every client is happy that you have made them look the best they can.
- Remember that word of mouth is a powerful tool for any sole trader and small to medium business, so the more satisfied your clients are the more likely they will tell others about it and keep coming back for your services themselves too! Here is a testimonial from one of my brides, which reassures me that I am doing my job well in bringing out the beauty in my brides and clients. No one, especially a bride wants to be intimidated on their wedding day or like they have a stranger applying make-up… they want to feel relaxed and in safe hands.
“Sometimes you just get a really good feeling about someone, and Kelli was certainly one of those people for me. She has such a positive energy and I always felt comfortable in her company, from my initial meeting with her, through to my make-up trial and the wedding day itself. With Kelli helping us get ready on the morning it was just like having an extra friend there with you; she fitted right in and we had a genuinely enjoyable, relaxed morning. One of the things I love about Kelli is she (like me) is a perfectionist! She takes such pride in her work and won’t down tools until she’s 100% happy with the look she’s created on your behalf. I must admit throughout the wedding day I kept going off to the ladies’ to check my face in the mirror, fully expecting to have to make some touch ups – each time I went armed with some make up, but I needn’t have bothered packing any, because right up until I went to bed that night my make-up remained flawless! I loved the way Kelli made me (and the other ladies) look on the day – it felt like the most beautiful version of me I could achieve, and this is reflected in how much I like the photos of me from the day – normally I don’t feel photogenic at all! I feel Kelli brought out the best in all of us, and in a very clever, natural way – we didn’t look over-done or too obvious. It was perfect. Kelli also did my wedding manicure and five weeks later I’m still sporting unchipped nails – incredible! I will definitely be back to see Kelli and her team again for more treatments in the future. They’re all so lovely and it’s worth saying they’ve always been so responsive to my many messages, enquiries and questions along the way – the perfect mix of friendly and professional! Thank you xxx” Jo Regan