As a make-up artist and beauty therapist, I am constantly looking at new ways to blend colour and combine products… but as a businesswoman it is the mixing of professionalism and friendliness that is key.
I had great practise with customer service during my time working with VIPs and celebrities at Virgin Atlantic… here are a few key things to remember as a businessperson in the beauty industry…
- Remember to always respond to your customers in a polite and professional way, but that is sincere too… just like a bad fake tan application doesn’t look good and is difficult to get rid of, so is fake customer service… doesn’t look good and can tarnish your reputation.
- Remember never to make do with your make-up… okay is not good enough… follow the brief and ensure every client is happy that you have made them look the best they can.
- Remember that word of mouth is a powerful tool for any sole trader and small to medium business, so the more satisfied your clients are the more likely they will tell others about it and keep coming back for your services themselves too! Here is a testimonial from one of my brides, which reassures me that I am doing my job well in bringing out the beauty in my brides and clients. No one, especially a bride wants to be intimidated on their wedding day or like they have a stranger applying make-up… they want to feel relaxed and in safe hands.
“Sometimes you just get a really good feeling about someone, and Kelli was certainly one of those people for me. She has such a positive energy and I always felt comfortable in her company, from my initial meeting with her, through to my make-up trial and the wedding day itself. With Kelli helping us get ready on the morning it was just like having an extra friend there with you; she fitted right in and we had a genuinely enjoyable, relaxed morning. One of the things I love about Kelli is she (like me) is a perfectionist! She takes such pride in her work and won’t down tools until she’s 100% happy with the look she’s created on your behalf. I must admit throughout the wedding day I kept going off to the ladies’ to check my face in the mirror, fully expecting to have to make some touch ups – each time I went armed with some make up, but I needn’t have bothered packing any, because right up until I went to bed that night my make-up remained flawless! I loved the way Kelli made me (and the other ladies) look on the day – it felt like the most beautiful version of me I could achieve, and this is reflected in how much I like the photos of me from the day – normally I don’t feel photogenic at all! I feel Kelli brought out the best in all of us, and in a very clever, natural way – we didn’t look over-done or too obvious. It was perfect. Kelli also did my wedding manicure and five weeks later I’m still sporting unchipped nails – incredible! I will definitely be back to see Kelli and her team again for more treatments in the future. They’re all so lovely and it’s worth saying they’ve always been so responsive to my many messages, enquiries and questions along the way – the perfect mix of friendly and professional! Thank you xxx” Jo Regan
The best light to apply make-up based on my industry experience is in as much day light as possible… this gives a true sense of tones and overall coverage needed. I was so interested to read research about women applying their make-up in poor quality light. I thought I’d share it:
Lighting Direct offer make-up friendly lighting and their research shows that despite spending hundreds of pounds on beauty products each year, three in four women (75%) do their makeup in poor lighting:
· 77% of women said they need a better lighting solution
· 71% of women said they checked their makeup in a different room from the one in which they apply it
· 12% ask someone else to check their makeup for them
· Younger respondents are using selfies to check the application of their makeup
· Foundation fails are the most likely outcome of having poor lighting
Kathryn Middleton from Lighting Direct said: “We were surprised to find that so many people do their makeup in the bathroom: aside from the obvious steamy mirror issue, most bathrooms have extremely harsh lighting that can drain colour from the face. It’s much better to try and replicate natural daylight wherever you apply your makeup as then you’ll see your finished ‘result’ in the type light that other people will see you in too.”
Lighting Direct’s tips for getting the perfect makeup lighting
1. Lumens, lumens, lumens – you need bright lighting to see the detail when applying makeup. Choose a lightbulb with around 1350lm (lumens) to provide enough brightness.
2. Step into the daylight – natural light is the best light for applying makeup, so choose bulbs that closely mimic daylight.
3. Use dimmers – if you’re applying makeup for a night out, then using a dimmer helps to ensure that your makeup will look great in a range of different lights.
4. Avoid downlights – downwards directional lights highlight wrinkles, bags, and skin issues making you look – and feel – instantly older, leading to inevitable makeup overcompensation.
5. Side to side – installing lights either side of where you apply your makeup, 90-100cm away from each other, with the radiance focused at eye level, will maximise the absence of shadows.
The shoot I did at Cherry Bomb Studio with Dawn-Marie Jones, was filmed by A Different Kind of #Woman Sky show… And here is the footage, my bit is part way through…
I am so lucky to be able to bring different elements of my work together; from beauty therapist to celebrities and VIPs, to nails and treatments in my salon, to make-up for models and actors on set, and of course all of the lovely brides and bridesmaids I bring out beauty of… But what makes a great bridal make-up artist?
- You have to be prepared for all eventualities… for example a trial may have gone one way, but on the day, the bride may have a break-out, or patches of dry skin, or she may have even changed her lip choice, or bridesmaid choice – a host of things can happen – so be prepared with the right equipment, products, your notes from the trial and more.
- Arrive on time, this is a day that you cannot afford to be late, not only does it look bad on you as a businessperson, but more importantly, if the bride is late and it is your fault then that is not a good thing… so be early, and give yourself plenty of time to apply the perfect make-up for the bride and her bridal party.
- If you are prepared and early then it is likely that you will give off calm vines too – it is so important that the bride doesn’t feel stressed, so if you act frantic around her then this could make her feel nervous and not in safe hands. Stay calm and collected.
- Remember that your bride will have so many things to prepare for during the lead up to her big day, she is not going to want to be chasing her make-up artist to check you are still going to turn up… so do your admin… send regular messages to reassure the bride that you will be there and that you have you need, do last minute checks for changes too… this admin must be relevant – don’t stalk your bride, she has enough to do remember, but keep all communication clear, concise and open – this includes the invoice and paying process.
- Enjoy it – just like any job, if you enjoy working with brides, despite the prep and early starts then this will shine through, and brides want to work with people that are positive, friendly and professional. They also want to be listened to – so ensure you listen to their needs and desires for their big day from the very first point of contact.
Calling all salon owners out there… January can be a little quiet on the customer front, so here are three tips:
- Contact regulars and give them offers for treatments throughout January.
- Embrace the quiet days and brush up on your own make-up skills or do a CPD course on a new treatment or business subject such as social media or customer service.
- Consider opening longer hours in December and over the new year, when times are super busy, and maybe enjoy a January vacation, and refresh ready for the rest of the year.
Good luck and Happy New Year
Who doesn’t want to get the Marilyn Monroe look any time of year, especially at Christmas? The red festive, kissable lips, perfect for the mistletoe, and those flirty eyeliner flicks look great and make the eyes stand out and sparkle just like fairy lights… I love this look, and it has been posted on Trending Stories, so you can get the Marilyn Monroe look this Christmas with this easy, quick step by step: Trending Stories.
It is a very moving and lovely day to be celebrating Pinkies’ 5th birthday. I am very grateful to all of my customers, and of course to my staff… Thank you!
Five things I love about having my own salon:
- It provides a space for clients to feel at home so we can bring out their beauty in comfort.
- It means I get to interact with new and existing customers in person.
- In this modern world of technology, it feels great to have a traditional style business.
- I literally get to add a touch of pink to everything, which I’m not sure my husband would approve of at home.
- It was my dream to have a salon, so I’m literally living my dream.
Happy Birthday Pinkies!