For anyone checking out my site for the first time here are some great places to start:
- Walking up the aisle, the last thing on your mind should be worrying about make-up! A Bridal Make-up trial is an important part of preparing a bride for her big day. Here’s how: https://kelliwaldock.co.uk/2017/10/10/what-is-a-bridal-makeup-trial/
- Not forgetting the bridesmaids, so they also look gorgeous while they’re rushing around making sure the Bride’s veil sits right and getting ready to catch the bridal bouquet: https://kelliwaldock.co.uk/2017/09/12/amazing-before-and-after-bridesmaid-picture/
- I love this classic Audrey Hepburn style. It’s timeless and works well for bridal make-up and for a sophisticated prom-look or a date with that special someone. Get the look here: https://kelliwaldock.co.uk/2018/02/14/get-the-1960s-bridal-look-inspired-by-audreyhepburn-perfect-for-valentinesday/
- Whether it’s long tresses or a short pixie cut, my hair-care tips will keep your hair in glossy shape all year round: https://kelliwaldock.co.uk/2018/01/02/new-year-hair-resolutions/
- If you’re in the business of building your beauty business then check out this video for extra inspiration: https://kelliwaldock.co.uk/2017/07/04/reaching-goals-takes-hard-work/
- Nails are the ultimate accessory and really add the wow factor to any outfit. Here are some of my high-shine glamour favourites, from classic French to festival neon, these beauties will survive hen parties, snowstorms and honeymooning days at the beach: https://kelliwaldock.co.uk/2017/09/18/gelish-dipandbuff-nails-really-do-last-look/
- I love working with olive skin tones, especially this inspiration for shimmer and glow bridal make-up: https://kelliwaldock.co.uk/2017/08/05/bridal-make-up-inspiration-for-olive-dark-skin-tones/
- And because the glamour doesn’t end there, here are some tips for glowing honeymoon makeup: https://kelliwaldock.co.uk/2017/12/11/ten-tips-for-glowing-honeymoon-makeup-for-yourkentwedding/
Go on grab a cuppa and check out these links…
When we need to look a million dollars most of us head straight to our make-up bag and start applying. To get the right look we generally need to use a range of beauty tools and any self-respecting glamour puss will have an impressive array of tongs, brushes, sponges and similar to help get it exactly right. Sometimes however, we forget that our make-up tools needs a bit of TLC too. They make us look good and it’s only fair we help keep them in good shape as well. No one wants to preen themselves with tools that aren’t fresh. Here are our top tips on keeping all your beauty accoutrements in good order from how to clean a hairbrush to storage advice for tweezers.
- Hairbrushes: Hairbrushes are one of the most important tools in the beauty kit. Hair would get knotty and tangled in no time if we weren’t able to brush and smooth out our locks regularly. Make sure you know how to clean a hairbrush properly otherwise your brush might not be up to the job. For a full guide to learn how to clean a hairbrush see step by step here.
- Make-up brushes: Often neglected when it comes to beauty tool maintenance it’s absolutely vital that you clean make-up brushes at least every three months to prevent them building up dirt or bacteria. To do so rinse in warm soapy water and dry with a soft cloth making sure to rub only in the natural direction of the fibres.
- Hair dryers and straighteners: Electrical items can be a bit trickier to look after, but just like any other beauty tool they need some regular love. Be sure to have your dryer and straightening tongs checked for electrical safety regularly. Opt for models with in-built turn off mechanisms when they get too hot to help prevent over-heating leading to potential damage.
- Tweezers: A neatly plucked brow is important these days and most of us achieve this with a handy pair of tweezers. To keep yours in good nick always store it in a cool dry place. It’s often tempting to leave tweezers in your toothbrush holder, however these tend to be damp which can cause rust and blunting. A cupboard or dedicated holder bag is a much better option.
Those are our top tips when it comes to ensuring your beauty tools remain in tip top condition throughout their life. While we might not often think about the maintenance of these useful little things, a bit of effort now and then will keep your beloved hairbrushes, make-up sponges and tweezers working well long term.
Being a bridal make-up artist, one of the questions I get all of the time is about make-up for the honeymoon – so here are my ten tops tips for getting that glowing honeymoon look… Check out the full article I work with the tips on Your Kent Wedding.
Hair and Make-up Artist: www.kelliwaldock.co.uk
Model: Meg Lodge
As a make-up artist and beauty therapist, I am constantly looking at new ways to blend colour and combine products… but as a businesswoman it is the mixing of professionalism and friendliness that is key.
I had great practise with customer service during my time working with VIPs and celebrities at Virgin Atlantic… here are a few key things to remember as a businessperson in the beauty industry…
- Remember to always respond to your customers in a polite and professional way, but that is sincere too… just like a bad fake tan application doesn’t look good and is difficult to get rid of, so is fake customer service… doesn’t look good and can tarnish your reputation.
- Remember never to make do with your make-up… okay is not good enough… follow the brief and ensure every client is happy that you have made them look the best they can.
- Remember that word of mouth is a powerful tool for any sole trader and small to medium business, so the more satisfied your clients are the more likely they will tell others about it and keep coming back for your services themselves too! Here is a testimonial from one of my brides, which reassures me that I am doing my job well in bringing out the beauty in my brides and clients. No one, especially a bride wants to be intimidated on their wedding day or like they have a stranger applying make-up… they want to feel relaxed and in safe hands.
“Sometimes you just get a really good feeling about someone, and Kelli was certainly one of those people for me. She has such a positive energy and I always felt comfortable in her company, from my initial meeting with her, through to my make-up trial and the wedding day itself. With Kelli helping us get ready on the morning it was just like having an extra friend there with you; she fitted right in and we had a genuinely enjoyable, relaxed morning. One of the things I love about Kelli is she (like me) is a perfectionist! She takes such pride in her work and won’t down tools until she’s 100% happy with the look she’s created on your behalf. I must admit throughout the wedding day I kept going off to the ladies’ to check my face in the mirror, fully expecting to have to make some touch ups – each time I went armed with some make up, but I needn’t have bothered packing any, because right up until I went to bed that night my make-up remained flawless! I loved the way Kelli made me (and the other ladies) look on the day – it felt like the most beautiful version of me I could achieve, and this is reflected in how much I like the photos of me from the day – normally I don’t feel photogenic at all! I feel Kelli brought out the best in all of us, and in a very clever, natural way – we didn’t look over-done or too obvious. It was perfect. Kelli also did my wedding manicure and five weeks later I’m still sporting unchipped nails – incredible! I will definitely be back to see Kelli and her team again for more treatments in the future. They’re all so lovely and it’s worth saying they’ve always been so responsive to my many messages, enquiries and questions along the way – the perfect mix of friendly and professional! Thank you xxx” Jo Regan
The best light to apply make-up based on my industry experience is in as much day light as possible… this gives a true sense of tones and overall coverage needed. I was so interested to read research about women applying their make-up in poor quality light. I thought I’d share it:
Lighting Direct offer make-up friendly lighting and their research shows that despite spending hundreds of pounds on beauty products each year, three in four women (75%) do their makeup in poor lighting:
· 77% of women said they need a better lighting solution
· 71% of women said they checked their makeup in a different room from the one in which they apply it
· 12% ask someone else to check their makeup for them
· Younger respondents are using selfies to check the application of their makeup
· Foundation fails are the most likely outcome of having poor lighting
Kathryn Middleton from Lighting Direct said: “We were surprised to find that so many people do their makeup in the bathroom: aside from the obvious steamy mirror issue, most bathrooms have extremely harsh lighting that can drain colour from the face. It’s much better to try and replicate natural daylight wherever you apply your makeup as then you’ll see your finished ‘result’ in the type light that other people will see you in too.”
Lighting Direct’s tips for getting the perfect makeup lighting
1. Lumens, lumens, lumens – you need bright lighting to see the detail when applying makeup. Choose a lightbulb with around 1350lm (lumens) to provide enough brightness.
2. Step into the daylight – natural light is the best light for applying makeup, so choose bulbs that closely mimic daylight.
3. Use dimmers – if you’re applying makeup for a night out, then using a dimmer helps to ensure that your makeup will look great in a range of different lights.
4. Avoid downlights – downwards directional lights highlight wrinkles, bags, and skin issues making you look – and feel – instantly older, leading to inevitable makeup overcompensation.
5. Side to side – installing lights either side of where you apply your makeup, 90-100cm away from each other, with the radiance focused at eye level, will maximise the absence of shadows.
The shoot I did at Cherry Bomb Studio with Dawn-Marie Jones, was filmed by A Different Kind of #Woman Sky show… And here is the footage, my bit is part way through…
I am so lucky to be able to bring different elements of my work together; from beauty therapist to celebrities and VIPs, to nails and treatments in my salon, to make-up for models and actors on set, and of course all of the lovely brides and bridesmaids I bring out beauty of… But what makes a great bridal make-up artist?
- You have to be prepared for all eventualities… for example a trial may have gone one way, but on the day, the bride may have a break-out, or patches of dry skin, or she may have even changed her lip choice, or bridesmaid choice – a host of things can happen – so be prepared with the right equipment, products, your notes from the trial and more.
- Arrive on time, this is a day that you cannot afford to be late, not only does it look bad on you as a businessperson, but more importantly, if the bride is late and it is your fault then that is not a good thing… so be early, and give yourself plenty of time to apply the perfect make-up for the bride and her bridal party.
- If you are prepared and early then it is likely that you will give off calm vines too – it is so important that the bride doesn’t feel stressed, so if you act frantic around her then this could make her feel nervous and not in safe hands. Stay calm and collected.
- Remember that your bride will have so many things to prepare for during the lead up to her big day, she is not going to want to be chasing her make-up artist to check you are still going to turn up… so do your admin… send regular messages to reassure the bride that you will be there and that you have you need, do last minute checks for changes too… this admin must be relevant – don’t stalk your bride, she has enough to do remember, but keep all communication clear, concise and open – this includes the invoice and paying process.
- Enjoy it – just like any job, if you enjoy working with brides, despite the prep and early starts then this will shine through, and brides want to work with people that are positive, friendly and professional. They also want to be listened to – so ensure you listen to their needs and desires for their big day from the very first point of contact.